The classic intro to marketing: B2B vs B2C
If you're an NYU student doing marketing or at least thinking about a career in marketing, you’ve probably come across the terms B2B and...
Mar 62 min read
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Case Study: Spotify Wrapped
Spotify Wrapped launched in 2016 as a year-in-review feature, offering users a visually appealing summary of their most-listened-to...
Jan 242 min read
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What is the new state of Personal Branding?
It appears that we’ve entered a new age of technological advancements that makes automation with things like artificial intelligence...
Jan 213 min read
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The Art of Selling and the Power of Favor
“To make someone want to do something as a “favor” is a form of sales in itself.” I’ m working on market research for a company as an...
Dec 12, 20243 min read
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The Decision to Switch Paths
I think the feeling of being torn between the multitude of life paths, possibilities, decisions and the limitless potential we have at...
Dec 11, 20242 min read
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